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  • What is TrueLead?


    TrueLead: Powered by True Incentive

    TrueLead offers B2C and B2B direct marketers the opportunity to monetize acquired lead inventories to re-engage with consumers where permission to call, email, or text has expired.  TrueLead combines strategic incentive based direct marketing campaigns with instant gratification incentives to drive response.  It is designed to maximize existing B2C and B2B marketing inbound call center resources with informed inbound consumers.  TrueLead direct marketing correspondence includes direct mail, email, ringless voicemail, and text.

    Why TrueLead?

    TrueLead generates cost-effective sales opportunities for past prospects with a strategic “Bounce Back” plan.  The program develops an attractive strategy that keeps consumers’ focus on you.  Utilizing True Incentive’s digital distribution method, TruePerk, it builds and actively markets a pipeline of registered Mini-Vacation prospects to travel back to your locations and drives usages to the highest possible levels using additional travel options on travel incentives.

    How Does TrueLead Work?

    Guided by True Incentive professionals, TrueLead offers clients the opportunity to select the contact method with a paired response incentive. The correspondence cost options provide effective ROI based on lead sources and age of leads. Consumers response are directly sent into client response centers. As simple as one, two, three:

    1. Client is provided pricing options for each type of contact (mail, email, ringless voicemail and text);
    2. Client receives a credit for each response incentive distributed;
    3. Client uses True Incentive product as gift for attending sales presentation.


    Call now to find out how easy it is to implement TrueLead  

    800-684-9419 x 110

    or email


    Lead Generation, Generate Inbound Calls, Gift with Purchase, Direct Mail, Owner Referral Programs, Member Loyalty, Upgrades, Shopping Cart Abandonment, Data Capture, Reward Social Media Shares, Generate Traffic, Gift with Subscription, Timeshare Marketing, Vacation Club Mar keting, Automotive Dealerships, Retailers of all kinds, Inbound Telemarketing, Outbound Telemarketing, Online Sales, Face to Face Marketing, Trade Show Marketing, In Home Sales, Any Direct Marketing

    Ready to discover the power of True Incentive?

    Request Help From a Representative

    To learn about our full range of incentive-based products and enhancements that are appropriate for you, please complete the form below to have a True Incentive specialist provide your personal invitation number for product details.

    You may also contact us at 1.800.684.9419 or via email at

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