OVERVIEW
- CUSTOMER
- Home Goods Stores
- REGION
- 5 stores in the Midwest (IL)
- INDUSTRY
- Retail — Home Goods
- CUSTOMER PROFILE
- A family-owned company in business for 125 years with 5 store locations.
- BUSINESS NEED
- The family-owned company was looking for an innovative way to increase traffic and sales to their stores.
- SOLUTION
- True Incentive offered the 2 Escape To offer that includes Hotel & Airfare.
OBJECTIVES:
- Offer an alternative promotion to what they were currently using. Ex: no sales tax, get a free recliner, chances to win a TV, etc.
- Offer incentive that increases sales and differs from their competition.
- Increase sales volume and increase the ticket sale.
SOLUTION:
True Incentive provided the 2 Escape To (2ETC-2) offer. This provided an exciting new offer for the business client’s customers that will engage and motivate them to come into the stores and make a furniture purchase or increase the ticket sale.
“After implementing the 2 Escape Offer we were able to increase traffic into our stores and the average sale per transaction.”
RESULTS:
After the implementation of True Incentive’s offer the family owned company was able to:
- Increase traffic in stores
- Increase average sale by 30%, from $999 to $1,299.
ABOUT THE PRODUCT:
- Two (2) Night Hotel Accommodations for two adults.
- Two (2) round-trip airfares departing from U.S. major cities.
- Destinations: Orlando, Anaheim, Fort Lauderdale, Las Vegas, San Diego, and more…