Provides $50 dollar credit towards the purchase of up to four airline tickets within the Domestic U.S. or Canada to any worldwide destination. Airfare Buck$ can be used towards the purchase of Coach or First Class travel.

Key Benefits

  • Best applied in the following direct marketing applications, direct mail, telesales and face-to-faces
  • Worldwide travel option to broaden appeal in mass marketing effort
  • Efficient cost-to-value
  • Attracts unique consumer segment with affinity to travel

Retail Value



  • Lead generation / Customer acquisition
  • Bonus gift
  • Embedded / Expanded benefit
  • Direct mail, telesales, face-to-face

True Plus Customization

True Product Facts

  • Deposit Amount and Type: No deposit required.
  • Usage: Year round.
  • Estimated taxes and fees at booking: Travelers are responsible for government taxes, carrier and agency imposed fees along with charges incurred in excess of this offer, such as but not limited to: ground transportation to and from the airport, purchased additional travel options, travel upgrades, gratuities and meals.