As the Director of Business to Business Marketing for True Incentive, I am proud to have the opportunity to work with Operation Smile, an international children’s medical charity that performs safe, effective and well-timed cleft lip and cleft palate surgery to children in low-and middle-income countries. At True Incentive, we support Operation Smile’s belief that every child deserves access to safe, quality surgical care and a future filled with hope. We help to make this possible through our fundraising efforts and participation in Operation Smile events. For instance, our November silent auction raised enough money to provide free reconstructive surgery for eight children.

Smile Bags put Smiles on Faces
Recently, our True Incentive team collected and put together “Smile Bags” to give to Operation Smile patients after their surgeries. These bags filled with stuffed animals, toothbrushes, toothpaste, blankets and more, bring smiles to the faces of the patients and also to the faces of True Incentive employees.

Everyone Benefits
What I’ve realized about working with Operation Smile, is the children are not the only ones to benefit. True Incentive also benefits. The spirit of giving through working together for a common cause carries forward into our company culture. It shows in our connections with our clients. We give our clients our full attention from start to finish: from initial client contact where we identify the incentives that give you the greatest impact on your marketing and acquisition goals, to implementation of your program; from providing ongoing personal support for your initiative, to tracking research and reporting results.

Perfect Match
For more than two decades, the team at True Incentive has put smiles on the faces of our clients and those customers who use incentive products—travel-based land vacations, airfare combination vacations, cruise vacations and gift cards. We have provided and serviced millions of solutions designed to give timeshares, travel clubs, banks, auto dealerships, and direct marketers the competitive advantage in acquiring and maintaining consumer relationships.

Since 1982, Operation Smile with the help of dedicated medical volunteers, has provided more than 220,000 free surgical procedures. Operation Smile also trains thousands of local medical professionals in resource-poor environments so they can provide treatment within their own communities and share their expertise. These training programs promote sustainability and strengthen healthcare systems so more children in some of the poorest areas in the world can be treated.

To find out more contact me, Christina Lopez, at Or for more information on how to help a child smile, contact Follow us on Facebook and Twitter too!