Why Breakage Models Fail

Marketing incentives are an excellent way for businesses to market, beef up lead generation, reward customers and build up their loyalty program. However, if these incentives never get used, it is a sign that the certificates or vouchers are not working correctly. High breakage rates, i.e. the percentage of rewards ...

Marketing incentives come in many choices, ironically making it tougher for marketers to pick one. With so many options, how do you know which incentive will have the biggest impact and help you achieve your marketing goal, whether it is to increase brand awareness, encourage brand loyalty and repeat business, ...

As we look back upon the past year, our thoughts turn gratefully to those who have made our success possible. When we consider all the benefits of being in our business, the first thought that comes to mind is our relationship with great customers like you. We’d like to thank ...

By Drew Brittain At True Incentive, we understand that incentives that work well for one client may not bring significant results for another. In fact, matching the correct incentives to your audience can be a challenge. That’s because each and every one of your prospects or customers is a unique ...

Drew Brittain / Vice President of Sales As a member of the timeshare or vacation club industry, you are already well aware of the many benefits timeshare vacations can bring to consumers, but did you know that the US economy at both the local and national level also profits from ...

Speed and Delivery Most Notable New Attributes SOURCE (FT. LAUDERDALE) May 19, 2016 – True Incentive, a Florida based company that provides direct marketing solutions with marketing and sales incentives, has re-envisioned the marketing incentives industry, unveiling a fresh approach that can be used in applications ranging from event marketing ...

The Changing Market Place One of the first challenges of building customer loyalty is understanding the changing market place. Millennial or boomer, male or female, no matter what demographic, today’s consumer is online savvy. Providing the best experiences for consumers means knowing that people have a multitude of self-service channels ...

As a direct marketer, timeshare developer, travel club operator you want to ensure that your vendor will treat your customers as you would yourself. There should be no break in the continuity of excellent service you provide. Whatever marketing program you use to attract and retain customers, before you hand ...

How do you keep the trust factor when you hand off a segment of your client interaction to someone else? True Incentive is a company that provides incentive based marketing solutions to the market place and we are in constant communication with our clients. Through many interactions over many years ...